The hottest number tells the pride of Yongjia pump

2022-08-04
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Digital description of the pride of Yongjia pump and valve industry cluster

the brand is a comprehensive reflection of the competitiveness of enterprises. Our county has always attached great importance to and actively promoted the strategy of "rejuvenating the county by brand", and has taken various measures to vigorously cultivate and develop the brand economy and enhance the brand building ability. A few days ago, Yongjia pump and valve industry was also named "national famous brand building demonstration zone for pump and valve industry" by the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China, realizing a zero breakthrough in Wenzhou's "national famous brand building demonstration zone". From now on, we will launch a series of reports focusing on brand building, focusing on the achievements of brand building in our county. Please pay attention

the high-tech valves developed by Chaoda valve group are the essence of Wenzhou spirit and the true portrayal of Yongjia, the "hometown of Chinese pumps and valves". The hardworking and intelligent Yongjia people have created their own legends. Behind their success, there is unremitting hard work. Liuzhuohui, former chief engineer of the General Administration of quality supervision, inspection and quarantine and academician of the International Academy of Quality Sciences, and other expert leaders believe that the rise of Yongjia valve can not be separated from five aspects: brand construction planning, brand culture building, quality infrastructure construction, brand construction results and regional industrial development characteristics, It has built a pump and valve industry base with industrial competitiveness and brand influence, and has become a veritable hometown of pump and valve in China

it may be the most powerful way to prove the legend of Yongjia valve with facts and figures. 1100 enterprises account for 30% of the country.

Wang Xiaofang was born in a valve family. She has been influenced by valves since she was a child and has a feeling of giving up. In 1999, after graduating from University, she could have chosen a comfortable job, but she finally decided to enter Zhengguang valve group founded by her father. By 2012, she had purchased new plants and equipment, and named her new company Zhejiang Liqiang Valve Co., Ltd

this is a microcosm of the valve industry cluster in the Oubei area of Yongjia. Influenced by their parents or supported by their relatives and friends, they have made the industry cake bigger and stronger together, and achieved each other in different fields such as industrial agglomeration, market development, brand construction, cultivation of backbone enterprises and system construction

the pump and valve industry cluster in Yongjia County has gathered 1100 pump and valve enterprises, accounting for 30% of the country, including 96 Enterprises above the standard of pump and valve. Pump and valve enterprises can produce more than 3000 varieties and 40000 specifications of valve products and more than 800 varieties and 10000 specifications of pump products. Their products are exported to more than 150 countries and regions such as Russia, the European Union and the United States

the stars are shining. There are 41 pump and valve industry groups in our county, 27 pump and valve enterprises with an output value of more than 100 million yuan and 1 pump and valve enterprise with an output value of more than 500 million yuan. At the same time, some products of a number of leading enterprises such as Bethel, Xuanda and Chaoda have reached the advanced level of the national pump and valve industry, and have undertaken a number of national projects such as the national development and Reform Commission and the Ministry of science and technology. Xuanda has the only provincial key research Institute for corrosion-resistant metal materials in the province. The series of special stainless steels developed by Xuanda, such as high silicon and ferrite, have filled the domestic gap, with corrosion resistance, high temperature resistance Wear resistant metal materials are in the leading position in the world industry

it is understood that Bethel is an excellent supplier of all Russian natural gas, Rosneft and Petrobras. Chaoda and founder have become the strategic cooperation suppliers of shell, the world's largest oil company. The export rate of Chaoda valves' own brands has reached more than 60%. Fortunately, 150 valve enterprises in the demonstration zone have obtained export permits and established international sales networks in more than 130 countries and regions. Nine well-known trademarks and 18 provincial famous

brands are the stepping stones to the market. As a single enterprise, the breakthrough is the accumulation of clusters. Zhaoanton, President of SHANGZHENG group, believes that Yongjia valve is characterized by letting a hundred flowers bloom. The first reason for its fame is due to the integrity of Baihua Garden, that is, the penetration of regional influence, and the continuous improvement of its competitiveness. The regional brand building concept of "pursuing both righteousness and benefit, pursuing excellence, and building a world-class pump and valve production base" continuously guides and encourages enterprises to strive to build their own brands. At present, the demonstration zone has 9 well-known trademarks, 18 provincial famous trademarks, 19 municipal famous trademarks, 16 Zhejiang famous brands, 22 Wenzhou famous brands, 5 Zhejiang export famous brands, 6 Wenzhou export famous brands mainly including reverse coating technology, and has registered more than 100 international trademarks all over the world. It has 137 valid invention patents, 1224 utility model patents, and has developed 246 new products at or above the provincial level

in addition, with the help of the situation that the big and the strong are always strong in the national pump and valve product quality inspection center, technical advantages will emerge in the next few years, and common technical problems such as the detection, research and development of more than 95% of valve products in Zhejiang Province and surrounding areas will be solved. At present, 267 1006 batch enterprises have been helped to obtain valve export permits and fire valve access permits for the domestic petrochemical industry, 65 enterprises have obtained the third-party inspection report of micro leakage for 270 batches of valves, breaking the technical barriers of pump valves set in Europe and the United States

at the same time, it has successively won the titles of "hometown of Chinese pumps and valves", National Torch Plan pump and valve characteristic industry base, Zhejiang regional famous brand, provincial export base, provincial transformation and upgrading demonstration zone, provincial system process equipment high-tech industrialization base, provincial industrial cluster deep integration pilot zone, provincial international famous brand creation pilot More than 10 regional brands such as the ten industry pilots of "and compared with the traditional kettle body equipment, it is mainly applicable to the production machine replacement of coiled materials". 12 national standards and 31 industry standards revised

experts say that third rate enterprises do the market, second rate enterprises do the brand, and first-rate enterprises do the standard. So what is the standard? In short, that is, the voice in the industry, that is, the status. Whoever participates in the standard revision is one of the biggest stakeholders

the standardization work has also promoted the small and medium-sized enterprises in the demonstration zone to continuously improve their quality. Enterprises have participated in the formulation and revision of 51 new standards, including 12 national standards, 31 industrial standards and 2 local standards. In accordance with the requirements of Zhejiang Province to promote made in China 2025, one group standard and five alliance standards of "made in Zhejiang" have been formulated, and the product performance indicators have basically matched the high-quality products of international peers

the demonstration area has been approved to build the only joint innovation base for regional technical standards of valves in Zhejiang Province. It has also undertaken the two working groups of check valves and stop valves of the national valve Standardization Committee, and the Zhejiang valve standards technical committee has also settled in Yongjia, realizing the synchronous promotion of standardization construction and industrial transformation and upgrading. The right to speak in the standardization work will accelerate the advancement of pump and valve products in the demonstration area from "universal" to "medium and high-end"

the reason why our valves can rise from the wind and water is that we put technological innovation at the core. Jinbaiqiang, the person in charge of the top 100 valves, believes that the first vitality of the enterprise is innovation. Only when each enterprise has its own trump card can it remain invincible. The brand value of pump and valve in the demonstration area is nearly 600million

pump and valve enterprises have been flying at the "Internet +" outlet. In the Euram Valve Technology Co., Ltd. located in Oubei, Yongjia, more than a dozen salespeople are in front of the computer to track service sales with the help of the browsing data of the station. "In addition to our regular customers, we now basically sell through the Internet." Jinzhiyuan, chairman of the board of directors of the company, introduced that the annual sales of Euram through the internet account for at least 40% of the total sales

through the 38000 enterprise members owned by Chinese pump and valve, it has realized resource sharing with 12 major pump and valve markets in China, and has become the largest electronic sales and procurement platform for pump and valve products in China. In addition, the demonstration area has continuously held Chinese pump and valve exhibitions, and enterprises have participated in the "valve world" exhibition in Germany, so that enterprises have signed product orders totaling 360million yuan. The public technology service platform in the demonstration zone plays an increasingly important role in driving industrial innovation and development

the quality of pump and valve products has been effectively improved, customer satisfaction has improved year by year, and the influence of industrial brands has been significantly enhanced. According to the evaluation of third-party institutions, in 2016, customer satisfaction reached 88.75 and loyalty reached 88.92, and customer satisfaction has increased steadily for three consecutive years; The brand value of the pump and valve area in the demonstration area has reached 573million yuan

it can be predicted that in the construction of the the Belt and Road, the products of the demonstration area have taken a gratifying step to serve the needs of countries along the road by giving play to the role of leading backbone enterprises and helping SMEs. Yongjia pump and valve will move towards a broader stage, continue to speak with more beautiful numbers, and realize one dream after another

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